Why do we need packaging?
The bottle guarantees the safe transport
and use of the cleaning product and also
provides the user with an economical product
applicator. Cleaning products are subject to use
regulatory standards in terms of packaging in order to ensure consumer safety. In addition,
the packaging offers our customers the choice between different sizes according to their specific needs.
- Communicate important informations
- Maintain product quality
- Ensure safety during transport, storage and use
- Provides an economical applicator to allow the product to be precisely measured out
- Offers our customers the choice between different sizes according to their specific needs
tons of plastic intended for use in our product packaging in 2019
Plastic to product weight ratio
The weight of the packaging represents 7% on average of the product’s total weight
The transition to a circular economy starts with us and with our packaging selection and design methods. We want to ensure that our packaging meets functionality, compatibility and safety criteria, both for the user and the environment. Our approach to packaging design is based on the principle of the 5 Rs. We assess the recyclability of our packaging by subjecting it to these 5 principles
Components that interfere with the recycling process (PVC, polystyrene, styrenic and vinyl derivatives) and overpackaging is not permitted.
Maintain an average packaging / product weight ratio of less than 7%. Reduce volume of our products with concentrated formulas
and the carbon footprint of our packaging
Cleaning and reconditioning in large quantities (10% of our plastic purchases)
Designing easily recyclable packaging and facilitating the treatment of post- consumer waste
Our Clean Pack research project aims
to offer a compostable packaging alternative made using local industry by- products
Co-develop effective systmscollection, sorting and recycling systems.
Securing consumer support
Consumers have an important role to play in
the circular packaging economy. Yet accessing information about how circular systems work and the steps people can take to help eliminate waste isn’t always easy.
We educate our customers to improve understanding of the circular economy of packaging. In 2021, we launched the Green Clean Academy to raise awareness among our catering customers about sustainable hygiene. A 45-minute webinar focused on how to dispose of the product and its packaging (BTB).
Develop new models
Breakthrough innovation is needed to provide circular and affordable options. Our aim is to develop alternative reuse or delivery models in a way that optimises material use and eliminates waste.
We have already taken steps to eliminate problematic or unnecessary plastic packaging from our catalogue. Through Reflex Refill project, our ready-to-use solutions in BTB are now only available in 5 litre containers with a multi-use application sprayer. This allows us to save 80% plastic per year for BTB ready-to-use solutions. Only products requiring safe handling are available in the 750 ml format.
In order to rationalise our use of materials and develop new delivery models, we have launched pilot projects and will launch alternatives to plastic packaging or single-use packaging for all of our markets.
We are currently testing an alternative delivery and reuse model for cleaning canteens in order to offer a zero-waste hygiene solution.
- Sustainable Canteen Green Deal: Our pilot project in collaboration with the kitchens of UCL serves as a test kitchen for future collaborations.
- Duo Catering‘ s brand new central kitchen already benefits from a circular and safe distribution process with reusable 200L containers.