Results 2024: What you think about Realco
At Realco, your opinion truly matters.
Every year, we ask for your feedback through a satisfaction survey. Why? Because your insights shape our future. They help us improve our products, services and interactions – day after day.
In 2024, 2,462 customers were invited to share their thoughts. Thanks to you, we collected valuable insights from both our B2B clients (butchers, brewers, collective kitchens) and B2C clients (supermarkets and end-users of eezym products).
The positives outcomes
Products that (almost) everyone loves
97% of you rated the quality of our products as high or very high. That’s a tremendous source of pride for us. Even more, 98% believe our solutions meet your needs well or very well. A well-earned recognition for our R&D and production teams, who strive daily to develop high-performing, safe and sustainable enzymatic cleaning solutions.
👉 Discover our commitment to sustainable cleaning: : Conscious Cleaning
A promising, yet watchful NPS
Our Net Promoter Score (NPS) – the likelihood that you would recommend Realco to others – reached 34% this year. It’s a positive score, though slightly down versus 2023 (42%).
🔍 We noted an increase in “passives”: customers who are generally satisfied but less inclined to actively recommend us. This is a key point we’re taking seriously.
Well-appreciated commercial and technical support
74% of respondents gave favorable feedback on commercial follow-up. As for technical support, 73% expressed satisfaction – confirmation that our on-the-ground teams are attentive and responsive.
Need help or technical advice? Visit our dedicated service : Realco Technical Support
Long-lasting loyalty
Did you know that 70% of our customers have been with us for over 3 years? That’s a strong increase from 2023 (41%) and a sign of long-term trust.
This loyalty is our greatest success.
Areas for improvement
Communication, especially in Dutch
One of the key weaknesses raised was our marketing communication, particularly among our Dutch-speaking customers. 35% found it lacking.
We’ve heard this loud and clear and are committed to:
- Strengthening Dutch-language content (website, social media, brochures, packaging)
- Better targeting the specific needs of each segment
Your suggestions guide our roadmap
Thanks to you, we’ve already identified several priority actions:
- Optimize our communication channels
- Improve the Dutch customer experience
- Launch initiatives to turn “neutral” customers into ambassadors
And that’s just the beginning.
Thank you for your trust
To everyone who took the time to answer the survey: thank you.
Your feedback is a valuable resource we are already using to build a Realco that’s even more in tune with your needs.
Want to get more involved?
We’re always listening. Share your ideas or feedback via our contact form. Your voice matters and inspires us.
In brief
| Evaluated criteria | Key results |
| Product quality | 97% rated as “high” or “very high” |
| Meeting customer needs | 98% said the products meet their needs |
| Commercial support | 74% positive feedback |
| Technical support (B2B only) | 73% satisfaction |
| Marketing communication | 65 % of satisfaction |
| Customer loyalty | 70% have been customers for over 3 years |
| NPS (Net Promoter Score) | 34% (46% promoters / 43% passives / 11% detractors) |
